FRACTIONAL CMO.
OUR PROCESS.

Butterfly Voyage elevates your company’s marketing strategy and branding activities, bringing Creativity, Consistency, and Cohesion across all of your marketing and collateral assets. We represent your company and will drive the marketing strategy across all of your vendors/suppliers resulting in lower costs, faster execution, and higher quality - for all (or one) of your portfolio projects.

Our approach ensures that we are an extension of your leadership team. Our Fractional Chief Marketing Officer (CMO) offering allows your company and team to scale when you need it while being cost-efficient when you don’t.

Our Expert Advisor offering allows you to work with us on-demand, and on a project basis.

Why and when do you need a Fractional Chief Marketing Officer?

Strategy, but smarter.

Your company is established and scaling to the next level by expanding into a new market, locale, asset type, or releasing a benchmark and notable new offering.
You need to increase awareness of your company or new development brand, taking it to the next level; driving your brand (and product) awareness along with your audience engagement.
You need fresh ideas, new collaborators, and technology-based tools to serve emerging needs, often across regional, national, or global locales.
You require national and/or global perspectives alongside an extended network; bringing ideas and new thinking from the core, adjacent, and new spaces.
You are thinking about the legacy of your company and new development brands…What will the perception of our company be in ten years; what do we want to be known and recognized for?

Execution, but better.

You want to set a strategy and framework for your entire company’s marketing strategy, branding, and collateral using Creativity, Consistency, and Cohesion.
You require executive-level marketing leadership, key insights, best practices, and structure but do not need or have the budget for a full-time Chief Marketing Officer.
Your company needs to differentiate itself from the competitive set to stand out within the competitive landscape, or during an RFP process.
You need to communicate your values and build trust with increasingly active stakeholders via your marketing strategy, branding assets, and collateral.
You want to have a proactive approach to modern challenges such as diversity, equity & inclusion, or sustainability, communicating them as key differentiators in your marketing

Our Process.

O1 | Immersion, Analysis & Strategic Roadmap

Deep immersion and analysis of your current marketing strategy & brand assets. Creation of a strategic marketing plan & roadmap with immediate, short-term, and long-term milestones.

O2 | Immediate Needs

Address immediate marketing needs and milestones with your team, along with existing vendors/suppliers. Ensure that the strategic vision, goals, and are clearly communicated. Begin to implement longer-term strategic milestones.

O3 | Creativity, Consistency & Cohesion

Drive the Three C’s of Great Marketing across all marketing & branding strategy with new vendors/suppliers. Bring in national or global perspectives to evolve and transform marketing.

O4 | New Asset & Collateral Development

Coordinate collateral development for new assets. Update strategic marketing plan to reflect learnings, define the future roadmap, and establish best practices for maintenance.

”Meghna and I worked together at Stribling Marketing Associates (now Compass Development Marketing Group). We worked for some of New York City's top developers in the marketing and sales of luxury condominiums. Meghna was responsible for developing marketing strategies, budgets, sales strategies as well as working with the creative agencies on all branding and collateral. Meghna's ability to multitask while making each client feel important was an invaluable asset.

In 2020, Meghna founded Butterfly Voyage. Her journal posts have become a must-read in the industry. Colleagues are still talking about her timely and thought-provoking post about addressing diversity. In this challenging time that we are in, I think Meghna and her team would add tremendous value and credibility to any residential or commercial real estate venture.”